Senior Product Manager, Growth

About AllTrails

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health & Fitness app, and we were Apple’s 2023 iPhone App of the Year!

We are looking for a passionate Senior Product Manager to join our Growth team. This team is responsible for driving new user growth, early activation and monetization. We’re looking for someone to lead our top-of-funnel strategy through product-led virality, traditional search optimization and expanding into new consumer search domains arising from the growing ubiquity of LLMs/AI.

What You’ll Be Doing:

Helping us create a best-in-class product that is ubiquitous with getting outside
Spearheading search optimization (SEO, ASO, LLMs etc.) broadly, evaluating investment tradeoffs between a myriad of user acquisition levers
Improving and adding features that create both user value and measurably drive our K-factor with unit economics in mind
Being the consumer search expert across the company, from working with analytics on attribution methodology to consulting with other product teams on launches that can impact how users find AllTrails
Defining success metrics and continuously evaluating whether our initiatives are creating value for our customers and our business
Developing product roadmaps, and building alignment cross-functionally and with the executive team
Ensuring on-time, high-quality delivery of our product roadmap
Communicating and maintaining the vision, strategy, and roadmap for your team’s current and future products

Requirements:

5+ years of product management experience
Experience managing SEO and ASO, ideally in B2C
2+ years building high-quality consumer-facing products people love
Strong understanding of freemium growth funnel KPIs, from search intent to LTV
Expert communication skills, with an ability to articulate complex technicals with brevity to a variety of stakeholders at the executive level
Strong quantitative, analytical, and problem-solving skills including experience with planning and learning from experiments
Ability to drive execution in a fast-paced entrepreneurial environment with a bias for action
Unparalleled attention to detail and hand-on approach
Cross-functional team player with a track record of building positive relationships, and influencing without authority
A strong sense for product prioritization and sequencing driven by instincts and informed by data
Multi-tasking and context-switching: you like working on multiple concurrent initiatives in different stages of development
Business acumen: you’re able to understand key drivers of our business and how our products can best deliver business value.
Design sensibility: we’re in the business of creating simple, beautiful and useful products
Humility, empathy and open-mindedness
Passion for the outdoors

What We Offer:

A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity
Physical & mental well-being including health, dental and vision benefits
Trail Days: First Friday of each month to hit the trails!
Unlimited PTO
Flexible parental leave
Annual continuing education stipend
Discounts on subscriptions and merchandise for you and your friends & family
An authentic investment in you as a human being and your career as a professional

AllTrails participates in the E-Verify program for all remote locations.

Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.

A successful candidate’s starting salary will be determined based on various factors such as skills, experience, training and credentials, as well as other business purposes or needs. It is not typical for a candidate to be hired at or near the top of the range of their role and compensation decisions are dependent on the factors and circumstances of each case.