Aramark
Digital Marketing Manager - Avendra
Rockville, MD | $119K - $159K
Qualifications
- Solid technical skills with the ability to grasp new technology systems easily
- Social media savvy, with a passion for staying on top of trends
- Experience with SEO and SEM strategy and keyword research
- Understanding of website analytics tools, such as Google Analytics
- Excellent communication skills (e.g. writing, proofreading, presenting)
- Solid project management skills - detail oriented and capable of managing multiple projects simultaneously
- Analytical mindset, Data-driven, results-oriented
- Ability to work with a wide range of audiences in a professional manner
- 5+ years of experience in B2B marketing, digital marketing
- BS/BA in relevant field ie
- Experience with email service providers (e.g. Hubspot, Salesforce, etc.)
- Proficient in Microsoft platforms and possesses basic design and writing capabilities
- Strong written and oral communication competencies
Responsibilities
- This role builds/executes digital marketing programs and solutions to help improve Avendra's brand health, fuels the sales funnel, drives consumer, client, and supplier loyalty, as well as customer acquisition
- The Digital Marketing Manager will partner with key strategic leaders in Marketing, Account Management, Sales, Field Support, Sourcing and other cross-functional teams to drive action for the organization leveraging our digital strategies, as well as work with agency partners who function as an extension of our team
- This individual plays a pivotal role in optimizing our online presence, increasing our digital footprint, and supporting achievement of our business objectives
- Support implementation and maintenance of scalable website platform with robust CMS (Content Management System) across all Avendra and affiliated segments
- Own website maintenance including content and creative updates as needed
- Develop strong search engine optimization approach and apply consistently to websites across Avendra offering, continually optimizing to ensure supported segments and solutions are highly visible in search
- Identify and support implementation and optimization of paid and organic digital marketing campaigns focused on customer acquisition and brand awareness
- Continually test new creative, ad platforms and ad strategies in pursuit of achieving business objectives
- Manage our CRM platform (Hubspot) for marketing automation/email marketing campaigns in collaboration with Growth Marketing and Communications to engage with our existing customers, clients, suppliers & prospects
- Partner with appropriate teams on accurate contact & list management
- Partner with Growth Marketing to integrate video solutions platform in digital campaigns where appropriate
- Design, build, monitor and maintains our social media presence, namely on LinkedIn, with increased focus on video integration
- Analyze website traffic, engagement, and conversion metrics to measure the success of digital efforts
- Provide performance reporting and data-driven insights for all digital marketing activities monthly
- Create proactive approaches to pilot and test emerging technologies and experiences where appropriate
- Harness compliant AI strategies to accelerate aspects of digital efforts
- Support ideation and implementation of long-term digital roadmap, delivering on the needs of the business and anticipating opportunities to grow Avendra's broader digital presence
- Create and maintain an editorial calendar to deliver targeted content in collaboration with Growth marketing and Communications teams
- Support the integration and management of Avendra's marketing / sales technology tools and platforms in partnership with platform owners, ensuring they work seamlessly together (Wordpress, Hubspot, Google Analytics, Salesforce connection points,) while identifying opportunities for improvement
- Partner with IT to identify UX improvements and enhancements on MyAvendra and other internal platforms
- Partner with Aramark Digital Marketing team to drive synergies, share best practices, leverage innovation and processes, and compare performance for optimization and improvement
Company information
