The ideal candidate has a passion for technology services and translating how technology can be used to secure an organization's data and workloads as they move to the cloud
Responsibilities
As a product marketing manager for security, identity, and compliance, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation
You will also help drive the success of AWS security initiatives like zero trust across all audiences
You will work with product and sales teams creating compelling content to help customers understand use cases and value propositions, as well as support marketing campaigns that drive customer engagement and service adoption
Develop audience-specific security messaging, marketing content, and go-to-market materials for security initiatives like zero trust
Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule
Define business metrics, measurement plan, and testing plan for related campaigns
Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals
Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today
Drive awareness of security messaging and positioning for AWS security use cases and solutions
Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies and models
Write compelling content and tools (eBooks, presentations, whitepapers, infographics, webinars, customer success stories, product videos, and more)
Develop and execute on breakthrough product marketing activities that reach target audiences effectively
Partner with other marketing teams (e.g., campaigns, demand generation, field, and event marketing) to drive and execute on global marketing initiatives
Continuously measure and optimize your product marketing initiatives
Benefits
Work/Life Balance
It isn't about how many hours you spend at home or at work; it's about the flow you establish that brings energy to both parts of your life