Inspire Brands
Director, Advertising & Communications
Atlanta, GA | $110K - $208K
Qualifications
- Minimum 4 Year Degree / Bachelor’s
- Bachelors’ degree in marketing or business related program
- 10+ years of creative/brand experience in a creative leadership role, managing people and processes
- REQUIRED KNOWLEDGE, SKILLS or ABILITIES
- Foundation in integrated marketing and multi-media channel marketing including a deep understanding of social media channels
- Critical eye for world class creative strategy and campaign development
- Thrives in an environment where multiple projects are managed to on-time delivery
- Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
- Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment
- Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
- Ability to develop and mentor others
- Advertising production experience
Responsibilities
- This role will develop the overall brand creative communications strategy inclusive of target consumer and channel strategy
- It will lead the briefing, creative development, and creative AOR to develop creative assets for market across all paid channels
- This role will brief the Demand Generation teams to develop the annual media plans as well as with the analytics team to measure creative effectiveness and develop creative best practices
- The Director, Advertising sits on the SONIC Integrated Marketing team and reports to the VP, Integrated Marketing Communications
- This role manages two direct reports
- Translate brand experience strategy into communications and campaign calendar as part of the Annual Brand Plan process
- Lead creative develop for advertising assets across channels (including TV, OLV, and some paid digital/social)
- Deliver best in class communications by driving collaboration and efficiency across internal constituencies and agencies
- Ensure creative is on strategy and on brief, with all deliverables received in the desired timeframe
- Partner with Analytics group to conduct Creative testing (iBat, iMus, ACE) and develop creative best practices
- Define the overall brand creative communications and collaborate on channel strategies with the IMC and xfunctional commercial teams
- Brief agencies to develop annual strategy and in-year plans (media + creative)
Company information
