AtScale
Senior Product Marketing Manager
Remote | $98K - $163K
Qualifications
- Master's degree in Marketing, Business, or a related field
- Minimum of 8 years of experience in product marketing and related marketing functions in the software industry, preferably within enterprise data, analytics, SaaS, or AI businesses
- Proven track record in building and executing data-driven marketing plans
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong interpersonal skills, with the ability to build credibility and deliver results
- Outstanding written and verbal communication skills to translate complex technology concepts into clear, intuitive communications
- If you are a passionate and experienced product marketer with a focus on driving business success, we encourage you to apply and be a part of the AtScale team's journey to empower data-driven decision-making
Responsibilities
- As a critical member of the product team, you will collaborate cross-functionally with product management, sales, and marketing, to develop and execute strategic product marketing initiatives that resonate with our target audience and drive business success
- Product Position and Messaging: Lead the direction of product marketing for AtScale, collaborating with other functions to create a clear and compelling product positioning and messaging
- Develop and own product positioning, messaging, and value propositions that differentiate our solutions
- Utilize customer, partner, and competitive research to influence product strategy and drive effective messaging
- Go-To-Market Strategy: Work closely with product management to define go-to-market strategies for new product releases and updates, encompassing product features, target audience, distribution channels, and promotion strategies
- Provide input and strategy into the product roadmap, strategy, and pricing based on research findings, industry analyst interactions, and competitive insights
- Provide input about product priorities and goals to Product Management
- Ensure alignment and seamless execution of product marketing strategies across teams, fostering a collaborative environment
- Market Knowledge: Gain a deep understanding of market trends, customer requirements, usage, buying behavior, competitive landscape, and the partner ecosystem to identify market opportunities and customer demand
- Cultivate and leverage relationships with thought leaders, influencers, and key strategic customers and partners to increase market awareness
- Gather competitive intelligence on key competitors and develop differentiation materials for internal and external consumption
- Sales Enablement: Equip the sales team with necessary tools and resources to effectively sell the AtScale product, including sales presentations, battle cards, and training materials
- Analyst Relations: Manage analyst relations strategy and interactions with key industry analyst firms
- Customer Program: Develop a customer reference program to showcase customer success and value realization
- Content Strategy: Enable the marketing team and guide content teams in crafting audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks
- Measurement: Support goal-setting and tracking through key performance indicators (KPIs) for product marketing initiatives
- Analyze data and leverage analytics to measure campaign effectiveness and adjust strategies accordingly
- 51-200 employees
- Business Intelligence, Enterprise Software, Data Management, Big Data, Analytics
- Privately Held
- Last round: Jan 12, 2019
- Last round: US$ 50.0M
- Boston, Massachusetts
- Company Specialties:
Big Data, OLAP, Business Intelligence, Analytics, Tableau, Google BigQuery, Amazon Redshift, Amazon Web Services, Microsoft Azure, Microsoft Excel, Cloud Transformation, Data Science, Snowflake, and Semantic Layer
Company information
AtScale enables smarter decision-making by accelerating the flow of data-driven insights. The company’s semantic layer platform simplifies, accelerates, and extends business intelligence and data science capabilities for enterprise customers across all industries. With AtScale, customers are empowered to democratize data, implement self-service BI and build a more agile analytics infrastructure for better, more impactful decision making. For additional information, visit www.atscale.com.
