Boston Scientific
Field Marketing Manager - Texas
TX, US | $100K - $153K
Qualifications
- BA or BS degree
- 5 years' experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
- Proficiency with Microsoft Office Programs (Excel)
- Excellent verbal communication skills
- Must have demonstrated business partnering skills
- Ability to build/create immediate rapport
- Must be detailed-oriented and proven ability to be organized
- Creative outside-the-box thinker, persistent and analytical
- Self-driven and able to work independently
- 50-60% travel required
Responsibilities
- Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, enabling patient access
- This position also works with key customers to position BSC as "the partner of choice" in the therapeutic categories assigned through delivery of localized marketing programs
- This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies
- Increase referring physician and patient awareness of disease states and treatment options
- Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
- Conduct patient education seminars and community outreach programs
- Evaluate and implement co-marketing programs (using approved guidelines)
- Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
- Conduct in-office patient education tutorials
- Develop and implement targeted patient outreach initiatives
- Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
- Address local market issues that limit patient access to trained implanters
- Ensure patients have a way to access the right implanters
- Recommend best practices to implanters that enable improved efficiency and patient care
- Share with customers best practices that allow for improved practice efficiency and patient flow
- Increase awareness and acceptance of BSC Practice Management resources
- Share non-clinical literature of interest to prosthetic urologists
- Identify other areas where BSC should develop and share best practices that improve efficiency
- Partner closely with territory managers and region managers in the assigned geographies
- Clinical case/OR support 10-15%
Company information
