Kindred Products Llc
Sales Director
Benton Harbor, MI | $130K - $160K
Qualifications
- Bachelor’s degree
- Minimum 10 years experience with retailers, including Home Depot, Lowes, Walmart, Costco, Target, Wayfair and Amazon - at the buyer/merchant level
- Minimum 5 year eCommerce sales experience managing these accounts and/or owned D2C
- Experience leading trade customer P&L’s
- Strong presentation skills with trade customers, including all preparation activities for product line reviews and other opportunities
- Understanding of eCommerce sales and marketing to include paid search and high-level Product Pages with A+ content
- Track record of offering trade customers unique perspectives that lead to differentiated results
- Strong two-way communication and listening skills
- Comfortable discussing invoices/payments, margins and negotiations
- Knowledge of accounting and financial practices, experience creating and managing budgets
- Agile adaptation to support variety of trade opportunities, in a start-up environment
- Comfortable leading and operating with ambiguity
- Encourages calculated risk-taking, experimentation and learning
- Deep understanding working with trade customer's business models
- Strong relationship building skills needed to grow existing accounts and to sign and grow new business
- E-commerce business management experience, including D2C, Amazon Seller or through trade customer’s online websites
- Knows how to celebrate achievements and learn from challenges
- Bias for action and a passion for getting things done
- It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer
- This position requires the ability to occasionally lift, push, and carry up to 25 lbs
- May travel domestically and/or internationally via commercial carrier
Responsibilities
- Reporting directly to the CEO, the Sales Director will be a key member of the executive team
- Lead the sales launch of a new brand with a robust product launch schedule
- Build clear and compelling sales strategies for B2B and B2C growth aligned with overall business objectives
- Leverage agreements in-place with the major trade customers
- Design and execute Kindred’s sales organization
- Full participation in product development meetings
- Lead the assigned account P&L's including profitability management, internal reporting, and retailer negotiations
- Meet targets for profitable sales growth
- Develop account/channel specific strategies and drive execution
- Work with trade and internal marketing team to build robust launch and co-marketing plans
- Partner with product team to provide input to portfolio roadmap and establish successful go-to-market product strategies and input to product line review offerings
- Establish and maintain the relationship with all assigned eCommerce partners’ teams to collaboratively plan and influence decision-making
- Clearly define trade customer requirements: packaging, order processing, fulfillment, and KPI’s
- Hire and manage sales representatives and other support staff, as needed
- Handle e-commerce budget/goal and expense planning, including forecast accuracy
- Represent the organization in all major line reviews and on-going opportunities for placement
- Participates in retailer quarterly review sessions and secure opportunities
- Manage and complete day-to-day retailer requests and problem resolution
- Maintain an understanding of the retailer's processes, strategies, marketing and KPI's to effectively collaborate with internal partners to drive profitable growth
- Develop and maintain all aspects of sales enablement including CRM, account plans, pricing, sales analytics, selling agreements, merchandising, promotions, trade marketing and supply chain inputs
- Establish Key Performance Indicators (KPIs) and standardize reporting structure
- Navigate multiple channels while avoiding channel conflict
Company information
