4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience using Microsoft Excel to manipulate and analyze data
Experience participating and leading marketing recommendations in sales team calls, in-person meetings and planning sessions
Responsibilities
The Manager is responsible for developing and delivering aligned marketing programs and will interface directly with the SLG and EDU business and sales stakeholders
Collaborate with business and sales leaders on go-to-market strategy including market segmentation, messaging, marketing channels, and campaign execution
Develop and execute aligned field marketing plans including digital, content, and events to drive demand generation and pipeline in support of SLG & EDU sales targets
Leverage and tailor corporate-level product marketing campaigns and materials to accelerate and maximize results in SLG & EDU business
Communicate regularly with internal business and sales leaders including regular updates with the broader SLG & EDU sales teams
Ensure SLG &EDU target customers, customer stories, partners, and business priorities are top of mind in all marketing activities
Earn trust and maintain strong relationships across organization to support their goals, working in conjunction with other marketing leaders and with peers, increasing engagement with marketing and driving program support
Monitor and report on campaign results and effectiveness, including ROI and recommended changes as needed
Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated
Willingness and ability to work independently and autonomously
Benefits
The base pay for this position ranges from $64,500/year in our lowest geographic market up to $155,200/year in our highest geographic market
Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits