AvidXchange, Inc.
Product Marketing Manager II
Charlotte, NC | $109K - $203K
Qualifications
- 5+ years of experience in product marketing and/or product management
- Excellent communicator and storyteller that can explain complex concepts concisely and articulate points of view persuasively
- Analytical thinker that backs up points of view with meaningful data and has a high level of experience and skill with data analysis and tools
- A self-starter that can analyze, plan, lead, execute, and measure complex projects to deliver successful outcomes with minimal guidance
- A team player with a strong ability and appetite for interacting with external and internal stakeholders and that takes pride in helping others succeed
Responsibilities
- As a Product Marketing Manager for Banks and Financial Institutions at AvidXchange, you will play a critical role in driving the growth and success of our product portfolio within the Financial segment
- You will be responsible for developing and executing marketing strategies that effectively position our products in the market, generate demand, and accelerate winning new logos
- This role requires a combination of strategic thinking, strong collaboration skills and relentless execution
- Own the ICP (Ideal Customer Profile): Take a data driven approach to targeting our marketing and sales efforts to the right market segment
- Go-to-Market: Lead the development of go-to-market plans for new product launches and updates, including messaging and demand generation
- Market Research: Conduct market research to identify customer needs, market trends, and competitive insights to inform product and marketing strategies
- Content Creation: Create compelling and informative content, including product collateral, presentations, webinars, and blog posts, to support marketing campaigns and sales efforts
- Cross-functional Collaboration: Work closely with cross-functional teams including our Bank partners, product management, and sales to align on messaging, positioning, and goals
- Sales Enablement: Provide sales teams with the tools, training, and materials they need to effectively sell our products and achieve revenue targets
- 1,001-5,000 employees
- Software, Information Technology, Enterprise Software, Finance, Financial Services, Technology, Cloud Computing, Business Software & Services, Business Process Automation, Business Services
- Public Company
- Founded: 2000
- Last round: Series unknown
- Last round: US$ 66.0M
- Charlotte, NC
- Company Specialties:
payables automation, electronic invoicing, visibility, best practices, portfolio, automation, paperless, change management, workflow, and payables process
Company information
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle market businesses and their suppliers. We drive innovation through our most valuable resource: our teammates. We're all entrepreneurs who love to innovate and win, with a passion for serving our customers. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place - join our team and become an AvidXer.
