AZIONE
Account Executive
New York, NY | $88K - $145K
Qualifications
- The ideal candidate should have a minimum of 7-10 years of PR agency experience working across a diverse portfolio of beauty, wellness, and CPG brands and possess strong contacts
- You must know how to approach problem-solving with outside-the-box solutions and be willing to take on a diverse range of assignments and creative projects
Responsibilities
- Oversees the growth of the account portfolio, proactively identifying and converting business development, editorial, partnership, and talent opportunities to strengthen and expand AZIONE’s remit and influence across
- Works in collaboration with the SVP to build and deliver client development plans, to solidify and grow AZIONE’s scope of work and service set with clients, translating into organic growth
- Contributes to new business growth by introducing the agency to new business opportunities and industry partnerships
- Assists SVP / Managing Director in forecasting overarching team structuring needs, in line with client scopes and growth opportunities
- Acts as a source of inspiration to clients, bringing expertise, knowledge, and experience to all conversations, initiatives, and projects
- Ensures all accounts are in good standing
- Acts as senior client lead, communicating and collaborating with clients, spearheading larger editorial/thought leadership opportunities, talent/influencer partnerships, and brand collaborations
- Leads in-person meetings and calls with the client in partnership with the senior account lead
- Actively pitches across client priorities to consistently secure business + brand features, ad trade stories, executive profiles, podcasts, and trend stories to articulate marketplace differentiation and reach key stakeholders
- Shepherds the curation of appropriate editorial and brand partnership opportunities while overseeing the influencer + talent programming for client projects
- Oversees the implementation of brand partnerships
- Conceptualizes and executes 360-degree integrated PR campaigns as an extension of clients’ in-house marketing teams, inclusive of business + lifestyle media relations, influencer engagement, brand partnerships, and experiential activations, meeting OKRS (when applicable)
- Oversee cadence of media coverage, messaging, and press material development, ensuring all are in line with the client's overall strategy and brand guidelines
- Oversee and execute business communications strategies, including fundraising announcements, mergers + acquisitions, executive leadership transitions, and more
- Maintains and continuously grows a network of powerful “turnkey” media, brand partners, and influencer relationships
- Acts as the final set of eyes on all client and press-facing materials for quality assurance and excellence
- Mentors, leads, and inspires both portfolio division and individual account teams effectively and responsibly to manage situations with a positive outcome
- At a brand level, demonstrates accountability for client success by clearly defining account team roles and responsibilities, providing coaching, guidance, and tools to facilitate goal achievement
- Contributes to building a positive culture of the team and broader studio
- Encourages a positive collaboration and synergy between the PR + Digital teams
- Development of the team culture and staffing development, attending and leading team-wide calls to nurture team growth, steering performance review process, and empowering others to take accountability for their learning
- Provides senior input to agency-wide initiatives, staff/mentoring programs, and partnerships
Benefits
- Benefits: We offer 100% medical & dental coverage, bonus & commission, year-long summer Friday hours, 401K, and several perks and incentives
- 51-200 employees
- Public Relations, Retail, Consumer Goods, Fashion, Beauty
- Privately Held
- New York
- Company Specialties:
Comprehensive Public Relations, Marketing Events (concept to execution), Branding + Brand Strategy, Image Management, Online and Digital Media, Celebrity + Influencer Seeding, In-Depth Media Reporting, Partnerships, Content creation, Social Media Planning, and Experiential Brand Marketing
Company information
AZIONE was born in 2010 with the vision of being much more than a communications agency. We set out to inspire and empower each and every brand that we work at every stage of the journey by building collaborative relationships founded on trust, creativity and high impact results. We’ve spent the last 13 years building some of the most relevant emerging startups of our generation, and have been tasked with rethinking the way legacy brands approach winning their consumers, creating relevant campaigns and collaborations and rethinking strategies to ensure they’re acquiring loyal customers from day one. We are outside-in thinkers that are an asset to any brand looking to become enmeshed in the zeitgeist and engage consumers in impactful, innovative, and most importantly authentic ways. At AZIONE, we mean action. Follow us here: www.azionepr.com / instagram.com/azionepr
