Hasbro
VP Marketing Digital Gaming
RI, US | $208K - $371K
Qualifications
- This role requires a deep understanding of the digital gaming industry, excellent leadership skills, and a consistent track record of marketing success in the gaming sector
- Extensive experience in digital games marketing, with a proven track record of success in driving user acquisition and revenue growth
- Proven track record of supporting the launch and growth of AAA console and PC titles which achieved sales volume exceeding 4M units
- Experience supporting the launch and growth of F2P mobile titles which achieved recurring annual revenue exceeding $100M gross
- A record of working with licensed brands and properties for both hardcore, midcore and children
- Strong leadership and team management skills
- In-depth knowledge of the digital gaming industry, including trends, platforms, and player behavior
- Excellent analytical and problem-solving abilities
- Proficiency in marketing analytics tools and platforms
- Outstanding communication and presentation skills
- Creative thinking and the ability to innovate in a constantly evolving industry
- A collaborative leader that drives a culture of relevance, diversity, inclusivity, and excellence
- Ability to build consensus and influence across functions and levels
Responsibilities
- You will play a pivotal role in defining our brand presence, growing user acquisition, and optimizing player engagement and monetization
- Develop and implement a well-rounded marketing strategy for our digital games portfolio, containing both premium AAA and free-to-play GaaS games, aligning it with the company's overall goals and objectives
- Lead a successful marketing team, providing guidance, mentorship, and fostering a culture of creativity and innovation across a slate of games
- Collaborate with cross-functional teams, including product development, game design, analytics, and individual game studios to ensure marketing efforts are in sync with product roadmaps
- Define and communicate a compelling and unique brand identity for each game, ensuring consistency across all marketing channels including brand awareness campaigns to establish a strong market presence and differentiate our games in a competitive landscape
- Develop and be responsible for user acquisition strategies (UA), including paid advertising, influencer partnerships, SEO, ASO (App Store Optimization), and social media marketing
- Continuously analyzing and optimizing UA campaigns to drive high-quality player traffic
- Implement player engagement initiatives, including in-game events, community building, and content updates, to keep players active and engaged
- Work on retention strategies to increase the lifetime value of players through personalized communication and targeted marketing campaigns
- Develop and optimize monetization strategies, including in-app purchases, micro-transactions, and ad revenue, while ensuring a positive player experience
- Collaborate with analytics teams to analyze player behaviour, find opportunities for revenue growth, and adapt marketing strategies
- Staying up-to-date with industry trends, player preferences, and competitor activities
- Develop and lead the marketing budget successfully, ensuring the allocation of resources aligns with strategic priorities and return on investment
- Provide regular marketing performance results scorecard to the executive team
Benefits
- Your particular benefits package will depend on your position, location, local legal requirements and years with the company
- Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year round, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more!
Company information
