Market Enginuity

Market Enginuity

Key Account Manager

Milwaukee, WI | $106K - $133K

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Qualifications

  • A proven history of sales success and a love for collaboration with internal and external stakeholders
  • A broad-based business acumen, understanding of the customer journey, and ability to help sponsors with their marketing challenges
  • Your finger on the pulse of the vibrant Milwaukee market and business community as a natural connector with a passion for networking

Responsibilities

  • Sales Performance - Source and close new sponsors and increase revenue from existing accounts
  • Sponsor Management – Work an account list and continuously execute sales activity to grow revenue by participating in sales-related activities including customer visits and Zoom calls
  • Proposal Development - Qualify, analyze, develop, and propose marketing solutions, broadcast and digital schedules, and campaigns to meet sponsor needs
  • Love for all things process – Track and manage your activity by documenting activity in our CRM

Benefits

  • Dental Benefits
  • 10-National Holidays
  • Company Paid Short- and Long-term disability insurance

Company information

In 1997, Public Radio International, backed by a grant from the Corporation for Public Broadcasting, created the Public Radio Underwriting Partnership (PRUP) to discover best practices for commercial broadcasters that could apply to public radio corporate support. Jim Taszarek, Sr., a veteran commercial broadcaster, spearheaded the project. From 1997 to '99 'Taz' met with scores of personnel at 10 selected stations. After intense study, he shared recommendations that became industry standard. In 1999, KJZZ / K-BACH General Manager Carl Matthusen sought corporate support increases and hired Jim Taszarek, Jr. to provide corporate sponsorship representation in the local marketplace. The relationship and results inspired other public radio stations to follow suit. Partnering with Kirk Nelson, a successful commercial radio sales manager, Market Enginuity formed. As public radio and television stations added digital platforms and content, Market Enginuity expanded its corporate sponsorship capabilities. In 2015, Harry Clark joined as partner, directing the Market Enginuity national team and Market Enginuity Podcast Group, scaling both multiplatform and multi-market sponsorships. In 2022, Market Enginuity launched the spinoff sister company Soundrise, with Clark as CEO. Soundrise extends Market Enginuity’s longtime tradition of connecting premium, independent voices with values-aligned sponsors so they can thrive, with a focus on podcasting. The company delivers comprehensive sales, marketing, and operational infrastructure to support podcast creators, while preserving their creative independence and content diversity. With offices throughout the country, Market Enginuity currently represents local and national sponsorship for a mix of public media stations.

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51-200 employees
Advertising, Public Relations, Marketing, Consulting, Media, Advertising & Marketing, Digital Media, Media & Broadcasting, Broadcasting, Broadcast Media
Privately Held
Phoenix, AZ
Company Specialties:
Public Media, Broadcast and Digital Sponsorship Services, Broadcast and Digital Local Corporate Support, Broadcast and Digital Sponsorship Underwriting, Revenue Sponsorship, and Broadcast and Digital Corporate Sponsorship Opportunities