Warner Bros. Discovery
Manager, Product Marketing
New York, NY | $83K - $154K
Qualifications
- Excellent collaboration skills, with the ability to work effectively across various departments and with external partners
- Aptitude for presenting complex concepts clearly and persuasively
- Strong project management skills
- Proven track record of developing and executing successful marketing campaigns
- A passion for problem solving within an ever-changing industry
Responsibilities
- As Product Marketing Manager, you'll play a pivotal part in marketing our evolving product features for Max
- This role is a blend of creative marketing initiatives and analytical rigor
- Acting as a crucial link between Product teams, Tech teams, and Marketing teams, your efforts will directly contribute to enhancing customer retention and engagement
- Reporting to the Global Director of Product Marketing, you'll thrive in a dynamic environment, and directly impact Max's visibility and appeal in a competitive market
- Develop and implement innovative marketing strategies to attract and retain subscribers, utilizing market research and data analytics to inform decision-making
- Execute on PMM playbook to support the release of new features and drive feature adoption
- Spearhead evergreen educational campaigns for existing features to encourage usage
- Serve as a liaison between technical and go-to-market teams
- Coordinate cross-functional teams to ensure successful product feature launches
- Develop and experiment with new marketing strategies for membership programs
- Continuously assess and report on the effectiveness of marketing campaigns
- Stay abreast of industry trends and consumer behaviors, leveraging insights to adapt marketing approaches and maintain a competitive edge in the streaming market
- Measure and report on the performance of marketing campaigns, providing actionable insights to continually refine strategies and drive business objectives
- Champion the Max brand values in all marketing initiatives, ensuring alignment with the company's vision and commitment to delivering exceptional entertainment experiences to consumers
Benefits
- Discovery’s total compensation package for employees
- Pay Range: $83,090.00 - $154,310.00 salary per year
- Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards
- Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation
Company information
