Nestlé
Brand Marketing Manager, Innovation & Strategy - Stouffer's
Solon, OH | $111K - $168K
Qualifications
- Minimum 5 years Marketing experience required
- Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, critical thinking, self-motivation, and a passion for the consumer
- Experience developing strategic brand/product plans, such as commercialization strategies
- Experience connecting with cross-functional teams and agency partners
- Ability to influence and lead others, including those outside of the Marketing function
- Aptitude for identifying consumer insights and transforming them into significant product and marketing innovation
- Deep understanding of key P&L drivers
- Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive strong business results
Responsibilities
- This Growth Mission Manager will be responsible for identifying new opportunities for the portfolio, refining the existing portfolio and building the pipelines for our Stouffers Business
- Manages projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return
- Obsesses over consumers’ enduring motivations, cultural context, and the business landscape; uses marketplace data and trends to more deeply understand our consumers at a human level
- Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers
- Works to produce continuous growth out of total Demand Generation dollars; refreshes our brands for the modern era and scours the entire P&L to deliver what consumers value most
- Leads team to create product strategy that prioritizes powerful and rewarding sensorial experiences like superior taste and alluring packaging; exhibits passionate food and beverage curiosity pertaining to ingredients, techniques, and culinary vernacular
- Collaboration with internal partners like R&D, Technical Applications, Sales, Finance, and Operations as well as external agency partners is paramount in order to plan breakthrough consumer experiences and disruption of the status quo while driving profitable growth
- An ideal candidate will embody an “intra-preneurial” approach where this individual owns the business and disrupts the category
- Partners with Sales and Customers to execute best-in-class strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results
- Leads by example to motivate and inspire cross-functional teams supporting the brand to win with consumers
- Develop a deep understanding of the demographics, psychographics, and behavioral drivers of the brands’ consumers
- Identify and monitor health & wellness trends to asses whether a trend is a fad or a longer term opportunity
- Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation and communication of benefits
- Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant innovation and communication about it
- Identify and address knowledge gaps in consumer, brand, product, business and marketplace in order to build a learning plan in collaboration with our Market Research and R&D teams
- Find the brand's unique approach and prioritized consumer benefits it delivers in order to define the brand’s innovation strategy
- Generate concepts, validate with consumers, and assess on key criteria to identify winning platforms to build 2-5 year portfolio pipeline
- Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships
- Define the brand’s NHW strategy and incorporate into innovation strategy
- Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
- Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch
- 10,001+ employees
- Retail, Food & Beverage, Consumer Goods, Healthcare, Food and Beverage, Beverages, Packaged Foods, Confectionery, Food Products, Agricultural Products
- Public Company
- Vevey
- Company Specialties:
Coffee and beverages, Dairy, Confectionary, Culinary and frozen food, Ice Cream, Infant nutrition, Healthcare nutrition, Out of home F&B solutions, and Petcare
Company information
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules
