Rich Products Corporation
Associate Marketing Manager- Consumer Brands
Buffalo, NY | $79K - $107K
Qualifications
- Minimum 2 years of experience in a marketing role
- Demonstrated financial skills to include basic analysis
- Solid communication skills to include verbal and written capabilities; strong presentation ability
- Demonstrated leadership, taking initiative and delivering results
- Ability to lead and facilitate key customer interactions
- Demonstrated success in managing and directing change
- Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
- Travel required
Responsibilities
- As an Associate Marketing Manager in our Consumer Brands Division, you will be contributing to the management of one or more of our brands
- This role includes being a key participant in marketing activities including the development and launch of new products, building and updating brand reviews and customer presentations, forecasting, analyzing market performance data, P&L management, SKU rationalization, project management and the development and execution of marketing plans
- You will also interface with, and often lead cross-functional teams (Sales, R&D, Finance, Trade Management, Regulatory and Packaging, etc.) on brand initiatives and participate on a cross-divisional Product Category Team
- Managing brand positioning
- Packaging development and project management
- Advertising, promotion and public relations -Shopper marketing (consumption, promotion, merchandising development)
- Evaluating results of marketing programs and making recommendations
- Anticipate, identify and analyze consumer and market trends and opportunities to maximize Rich's competitive position
- Develop a keen understanding of the Competition, Customers and Consumers; as well as a complete understanding of the brand and individual SKU performance in the market
- This includes analysis of multiple data sources
- Data analysis to understand brand/SKU results and trends, competitive performance and consumption trends
- Turn data into actionable insights to improve brand performance
- Sales and customer interaction to understand customer needs and opportunities
- Sourcing and sharing competitive intelligence
- Recommend and work with the Consumer Insights Manager to conduct needed marketing research
- Partnering with marketing leadership, assist in the development, maintenance and overall management of the Rich's portfolio to maximize sales and profit potential including:
- Renovation of existing products
- Launch of new products and line extensions
- Understand the brand and any assigned product line P&L's and complete analyses as required including:
- Review of monthly product, customer, and category P&L's to manage financial return of the category/brand
- Analyze financial impact of new products and product improvements
- Participate in brand reviews with division leadership
- Strategic and Process Acumen
- Partnering with Marketing leadership, participate in the development of category and brand strategies and plans including:
- Assist in development of the strategic plan and annual operating plan for the category
- Prepare for and participate in annual Joint Sales & Marketing planning process
Benefits
- In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role
- $79,220.00 - $107,180.00
- 10,001+ employees
- Retail, Manufacturing, Hospitality, Food and Beverage, Food Processing, Food Manufacturing, Bakery Products, Foodservice Products, Frozen Desserts, Food Ingredients
- Privately Held
- Founded: 1945
- Buffalo, NY
Company information
Rich’s is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $3.8 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Learn more at Richs.com or join the conversation on Facebook, Instagram and Twitter.
