U.S. News & World Report
Data Scientist
Washington, DC | $90K - $161K
Qualifications
- Proven track record of deploying advanced analytic tools and processes to drive business results
- Experience across product, marketing, business intelligence and/or other analytical domains
- Proven ability to craft concise, actionable analyses and reports that tell a story about a business area or audience segment
- Minimum 3-4 years of experience working in a quantitative field (analytics & data science domain); preferably with marketing technology experience
- Experience driving and implementing successful digital marketing transformation at the enterprise level
- Relevant technical skills including experience with one or more of: marketing automation or CRM, GA 360, Python, R, SQL, HTML, JavaScript, and search engine optimization best practices
- Strong analytical abilities to analyze customer data and determine if strategies are effective in enhancing the customer experience
- Undergraduate degree in computer science, engineering, or a related marketing field
- Master’s Degree in marketing, business or a related field
- Strong creative thinking
Responsibilities
- In this position you will have the opportunity to leverage your strengths and skills to obtain and analyze customer and competitor data across the organization to drive marketing, advertising and lead generation strategies
- You will work with large and complex data sets (both internal and external data) to evaluate, recommend, and support the implementation of business strategies
- You will be responsible for initiating and driving major initiatives, efforts and tools that harness technology to achieve goals and objectives
- Delve deep into large data sets to build clear, compelling analyses that unlock creative tests and high-impact breakthroughs in our marketing initiatives
- Partner with the marketing team to provide insights on various marketing aspects such as customer intent, experience, behavior, etc
- that would help them in efficiently optimizing their marketing strategies and derive maximum revenue
- Develop, implement, and optimize marketing measurement frameworks including attribution and segmentation
- Maintain a deep understanding of the business's marketplace dynamics
- Establish a vision and roadmap for the data science function to strategically change the economics of our business
- Query and analyze data using a holistic perspective
- Look for and consider patterns in data in order to find opportunities working alongside our Product Development, Data Scientists, and Marketing teams
- Devise and evaluate methods and procedures for collecting customer and competitor data and / or arrange to obtain existing data
- Analyze consumer, industry, and market conditions and trends
Benefits
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training
- 501-1,000 employees
- Retail, Finance, Manufacturing, Technology, Education, Healthcare, Travel, Business, Media, Digital Media
- Privately Held
- Washington, DC
- Company Specialties:
Journalism, Reporting, News, Publishing, Education, Cars, Politics, Money, Health, Travel, Rankings, Online Decision Support Tools, Data Analytics, Digital Marketing, SEO, Technology, Web Development, Data Science, Performance Marketing, and Real Estate
Company information
U.S. News & World Report is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives. We use world-class data and technology to develop and publish independent reporting, rankings, journalism and advice that has earned the trust of our readers and users for nearly 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. Our U.S. News Live flagship events highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities. We are proud to be one of the first legacy media brands to transform into a purely digital model nearly a dozen years ago. Our diversified business model engages consumers at every point in their decision-making journey and allows our corporate partners to use brand advertising, performance marketing, e-commerce, brand recognition and thought-leadership programs to achieve their business objectives. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. -View our career opportunities at https://www.usnews.com/info/features/employment -Learn more about us and our core values at https://www.usnews.com/about-us -Read our commitment to diversity, equity & inclusion at https://www.usnews.com/about-us/diversity-equity-and-inclusion
