Squarespace
Performance Marketing Manager - Tock
Remote | $97K - $125K
Qualifications
- 5+ years of related, hands-on experience in B2B demand generation or paid acquisition
- Advanced proficiency in all paid search and social platforms with an ability to increase customer acquisition through ground-up strategies
- Experience with programmatic, display and content syndication vendors
- Project management skills and attention to detail
- Experience making data-driven decisions while managing changing priorities
- Experience using tools like Google Analytics and Looker
- Moderate proficiency in tools like HubSpot, SEMRush, Crazy Egg, Search Console, Google Tag Manager, and Salesforce.com
- Understanding of multi-touch attribution models and data ideal
- Desire to build knowledge around marketing principles, media strategies, and implementation tactics
- Experience managing large media budgets and multi-channel paid marketing campaigns
- Experience implementing campaigns with speed and efficiency
Responsibilities
- As an important member of the B2B growth marketing team, you will build a digital marketing strategy and accelerate new customer acquisition through paid and organic digital channels
- You will develop tests to improve conversion rates, build reports, track results, analyze paid media reporting, and improve campaigns to create efficiency
- Be the primary owner for managing Tock's acquisition marketing channels and programs which include; SEM, programmatic, content syndication, paid social, direct buy/co-marketing
- Work in collaboration with the Senior Manager, Growth Marketing as well the Creative and Sales teams to coordinate demand generation strategy development activities
- Oversee the daily management of programs, including launching, reporting, experimenting, and optimizing campaigns and platform bid strategies
- Manage audience development and segmentation using both 1st and 3rd party market, vertical, and product-level user data
- Partner with internal content and graphic design teams to build collateral (content, landing pages, banner ads) that powers demand gen campaigns and programs
- Manage digital marketing budget and demonstrate a deep appreciation for spend effectiveness
- Analyze channel, campaign, and program performance to identify optimization opportunities
- Deliver campaign results to leadership and other team members, explaining the drivers of over/underperformance
- Inform recommendations for acquisition strategies such as new channels, audiences, tactics, bidding strategies and targeting options
- Ensure campaign tracking and reporting dashboards are up to date
- Monitor organic search and make recommendations on how to improve results
Benefits
- Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Flexible paid time off
- 401k with employer match
- Paid parental leave
- Fertility and adoption benefits
- Education reimbursement
- Pretax commuter benefits
- Employee Assistance Program
- Charitable donation match
- 6 Global Employee Resource Groups (ERGs)
- Cash Compensation Range: $97,000 - $125,000 USD
- The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors
- In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation
Company information
