Amazon
Sr. Product Marketing Manager, Amazon Advertising, Cross Product PMM
New York, NY | $116K - $250K
Qualifications
- The right candidate will be collaborative, results oriented, relentlessly focused on the customer, have a strong understanding of the digital ad industry, excellent writing and communication skills, and able to execute with high standards
Responsibilities
- The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges
- We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings
- We partner with internal teams to tell those stories to advertising customers across touch points that are most relevant to them, from sales collateral to events and industry publications
- This Cross-Product PMM role will accomplish this by working with cross functional teams and external research agencies to gain a deep understanding of our products, customers, and the wider industry to develop the right messaging approach for sales collateral, Event narratives, and direct to advertiser publications
- This role will collaborate directly with Portfolio Product Marketing and Event Marketing, and act as a strategic advisor for narrative development
- The right person for this role will be able to articulate a Marketing plan in doc form to senior executives, be able to create sales collateral in various formats, and be able to craft outbound content including Event scripts, 1-sheets, and sizzle videos
- This role will also work across various teams to bring narratives to life, including Editorial, Events, Sales, Training, Product, PR and Legal
- They will be passionate about crafting compelling messaging and value props for various product portfolios, collect and leverage customer insights to help develop strategies, and track success by standing up mechanisms and creating metrics
- Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success
- Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content
- Develop and oversee integrated marketing plans for key narratives
- Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events
- Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging
- Serve as a respected ads product marketing voice, both internally and externally
Company information
