Optimize Partners
Senior Product Marketing Manager (Remote)
Jersey City, NJ | $111K - $172K
Qualifications
- 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS
- Understands product marketing, and it’s best practices
- You’re an exceptional writer and storyteller
- You’re able to communicate to B2C and B2B users, and potential users, in a way the generates empathy, solves problems, and engages the audience to adopt the product
- You’re familiar with A/B testing, and analyzing marketing and sales metrics
Responsibilities
- You will research, understand the product, and position it to users and the market, through the right marketing channels
- Drive business and user growth through creative storytelling, and launching/managing multi-channel marketing campaigns that drive brand awareness, and user adoption
- Define, and create the messaging and position for one or more of the company’s key customer segments (B2B), and build out the compelling content
- Enable sales lead generation with creative messaging and materials (emails, websites, articles, etc.)
- Establish, and lead a small team within product marketing
- Analyze marketing metrics such as retention, and conversion rates to identify usage and optimize business outcomes
- Partner with key stakeholders within sales, product management, customer success and engineering to define product communications, and standardize the product messaging/communication process
Benefits
- Employee Benefits
- Unlimited PTO + 10 paid holidays
- Medical, Dental, Vision - Health Insurance
- 401K + Employer Match
- Flexible Savings
- 11-50 employees
- Retail, Financial Services, Professional Services, Information Technology and Services, Healthcare, Business Services, Management Consulting, Technology Consulting
- Privately Held
- Jersey City, New Jersey
- Company Specialties:
Staffing, Talent Acquisition, Software Engineers, Digital Marketing, Sales, RPO, Consulting, Product Management, and Operations
Company information
We optimize businesses by upgrading their access to top talent. From tech start-ups to Fortune 500 companies, we partner with organizations across multiple industries to understand their business needs, and provide them with the best people. We offer staffing solutions for full-time direct hire, consulting and temp placement, for roles in digital marketing, product management, software engineering, sales operations, and human resources. We are excited to come up with solutions addressing any of your capacity or skill requirements. Please visit our site to learn more about our practice areas and offerings. www.optimize-partners.com T: 201-744-2240
