Clark Insurance
National Marketing Manager, Business Insurance
TX, US | $71K - $132K
Qualifications
- Strong interpersonal, oral, and written communication skills and a working knowledge of business line concepts and products
- Prepare and present information, expert skills in Word, PowerPoint, Excel
- Knowledge of CRM and automation platforms capabilities and understand how they are utilized in measurable marketing efforts
- Problem solver while applying new methods and technologies
- Wel organized, strong attention to detail, and self-motivated
- Good understanding of relevant digital channels & platforms and knows how to use them to maximize marketing efficiencies
- 5 years of experience or equivalent knowledge in the industry or a B2B environment is required
- Must be willing to further education in applicable areas
- Legal work authorization to work in the U.S. on a permanent and ongoing basis without the need for sponsorship now or in the future
Responsibilities
- As our Marketing Manager on the Business Insurance team, you'll be responsible for researching, developing, and communicating strategic marketing plans to meet the company's goals
- This position will serve as a strategic partner to the business line leader in growing market share and revenue
- They will identify key growth goals and develop marketing campaigns and strategies to achieve those goals
- The Marketing Manager will lead and optimize marketing efforts for company campaigns and collaborate with multifunctional teams to execute them
- This role focuses on strategic marketing and branding to support growth in sales and revenue
- You will communicate and interact with all levels of management, colleagues, and internal customers
- As the Marketing Manager, you will set the annual marketing and communications strategy for the business line which is closely tie to the marketing budget and revenue goals
- You will manage the budget annually, ensuring it is spent wisely and that overspending does not occur
- You will develop and execute strategic marketing plans and programs tied to business objectives with particular focus on campaign strategy and proper identification of target audiences and channels
- This role will work closely with the SVP of Marketing & Communications Strategy to ensure coordinated sales and marketing campaigns and lead generation efforts across all business lines
- Reports to business on results of marketing campaigns (ROMI dashboard)
- Develops subject matter expertise for key aspects of the business line
- Liaisons with sales leadership to ensure coordinated national campaigns and lead generation campaigns
- Works closely with national project coordinator to ensure project flow is seamless and core objectives are clearly defined
- Ensures clear and timely communications with all internal stakeholders
- Collaborates to develop and implement core positioning and messaging to launch and promote new and existing products and services
- Develops & manages the editorial calendar of events and communications for business line with coordination with the MMA master editorial calendar
- Manages internal webinar execution for business line
- Works with other business line marketing managers to minimize/eliminate overlap and competing demands
- Adheres to corporate branding guidelines as approved for the company
Benefits
- We value and respect the impact our colleagues make every day both inside and outside our organization
- Generous time off, including personal and volunteering
- Tuition reimbursement and professional development opportunities
- Remote work
- Charitable contribution match programs
- Stock purchase opportunities
- The applicable base salary range for this role is $70,560 to $131,775
- The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements
- In addition to the base salary, this position may be eligible for performance-based incentives
- We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other wellbeing programs as well as employee assistance programs
- 51-200 employees
- Privately Held
- Portland, Maine
- Company Specialties:
Home, Auto and Umbrella, Business Insurance, Employee Benefits, Furriers, Boats, Yachts, RVs, Drones, Construction, Architects & Engineers, Social Services, Real Estate, and Medical
Company information
Clark Insurance offers a full array of commercial, personal, & employee benefits insurance products and value-added services. From our beginnings in 1931, Clark Insurance has grown from two people and a roll-top desk to a staff of over 100 insurance professionals. Named one of the top 5% of agencies among its size in the U.S. by the Independent Insurance Agents and Brokers Association of America, Clark Insurance serves personal, business, and employee benefits customers in Maine, New Hampshire, and Massachusetts. Our scope may be large, but our mission is simple: Know more and deliver insurance to as many clients as we can, in a professional, courteous, efficient, and caring manner. Our future success depends on customer satisfaction. We love insurance so you don't have to! Learn more at www.clarkinsurance.com
