Better Talent Advisors
Manager, Ecommerce Marketing
Abilene, TX | $100K - $138K
Qualifications
- Candidates must reside in the United States and be eligible to work in the US
- The ideal candidate is highly analytical and lives in the data
- The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data
- We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them
- You're a tinkerer and constantly trying new strategies to stay ahead of the curve
- First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords)
- You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
- You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc
- You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
- Minimum 3+ years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
- Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
- Experienced sourcing and managing offshore teams for projects and programs both long and short term
- Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
- Strong plus if you have built an e-commerce function from the ground up
Responsibilities
- This will be an individual contributor role to start with the expectation of building a team
- You will have a budget for vendors and ad spend as well
- Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model
- The top line goal is to double online sales within 12 months of starting
- Drive the overall E-commerce marketing strategy to double online sales within 12 months
- Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement
- Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly
- Source and manage vendors, contractors, and partners with an emphasis on offshoring
- Design, implement, and manage various projects and programs
- Design and execute various paid and organic acquisition strategies including online and other media channels
- Hire and grow an internal team as needed
Benefits
- You have had direct ownership of an annual marketing budget of at least $1 Million
- Ideally $3M+
- Generous base salary and bonus structure (DOE)
- Full benefits including health insurance, 401(k) with company match, etc
- Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
- 100% work from home
- High relevance and impact in the company
- 2-10 employees
- Professional Services, Management Consulting, Human Resources, Recruitment, Staffing and Outsourcing Services
- Privately Held
- San Francisco, CA
- Company Specialties:
Retained Search, Executive Search, Technical Recruiting, Sales Recruiting, Employer Branding, Recruitment Process Outsourcing, Recruiting Process Development, Recruiting Operations & Systems, and Contingency Search
Company information
Better Talent Advisors works with employers to hire better talent, faster. Our offerings include recruiting services, employer branding, recruitment process outsourcing, and custom solutions.
