Veracross
Global Product Marketing Manager
Remote | $90K - $110K
Qualifications
- 3+ years of B2B Product Marketing experience, responsible for multiple product offerings
- Track record of successful go-to-market launches for new products, including executing persona-based campaigns to multiple stakeholders
- Skilled at developing content with compelling benefit messaging using sales tools (sales decks, playbooks, battle cards, etc.)
- Data-driven: experience building and leveraging competitive intelligence, research, and customer insights to build the case for market opportunities
- Excellent writing skills with the ability to communicate effectively to non-technical audiences.[MT1]
- Highly organized with strong cross-functional project management experience
- Ideal candidates will have domain expertise in K-12 SaaS/technology and knowledge of buyers at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making
- Collaborative team player with a proven cross-functional team-building ability, fitting seamlessly with our culture of Service, Humility, Excellence, and Inclusion
- Bachelor's Degree
Responsibilities
- This role will report directly to the Director of Global Product Marketing and play a pivotal role in aligning our product marketing strategy with the company's vision and global product roadmaps
- GTM Strategy:
- Support the execution of product marketing and go-to-market strategies for our portfolio of products
- Product Launches: Drive demand, product adoption, and revenue growth effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution
- Define, develop, and update product messaging, positioning, differentiators, and value propositions
- Customize product narratives to specific audience, persona and specific global markets, ensuring relevance and resonance
- Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, product videos, and more
- Collaborate with the marketing team to ensure the effective design and asset creation of sales enablement materials
- Develop market intelligence through competitive research, surveys, and interviews with key stakeholders
- Build expertise about the industry/market, customers, and competitive landscape to become the voice of the customer and inform product marketing strategies
- Work cross-functionally with other global marketing team members to execute and deliver impactful campaigns to support product launches that drive revenue growth in a competitive market
- Collaborate with marketing and demand-gen teams in the UK and Australia to ensure coordinated global marketing efforts
- Monitor and report go-to-market performance, analyzing relevant KPIs to ensure goals are being met
Benefits
- 3 weeks of vacation per year
- 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
- Top tier benefits -
- Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
- Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits
- Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience
- The projected compensation range for this position is $90k to $110k (annualized USD)
- 51-200 employees
- Information Services, Software, Information Technology, Technology, Cloud Computing, Education, Information Technology Services, Cloud Services, SaaS, Enterprise Application Integration
- Privately Held
- Founded: 2003
- Wakefield, Massachusetts
- Company Specialties:
EdTech, School Information Systems (SIS), and Student Health Records (SHR)
Company information
Veracross is a leading provider of SaaS-based School Information Systems (SIS). Designed specifically to meet the unique needs of independent schools, Veracross combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture unique in our industry. Magnus Health, part of the Veracross portfolio, is the leading provider of cloud-based Student Health Record (SHR) solutions designed for K-12 schools. Together Veracross and Magnus Health serve more than 1,000 schools in 20+ countries, helping to unify school communities and enhance learning.
