HealthStream
Sr. Product Marketing Manager (Nashville, TN)
Nashville, TN | $117K - $151K
Qualifications
- Education, Experience and Knowledge Required
- A mandatory minimum of 5-7 years experience in a B2B marketing or SaaS-based company
- 5+ years experience owning Product Marketing Function
- 2+ years of managerial experience
- Exceptional writing, communication and presentation skills
- Highly organized and experienced with project management
- Strong analytical skills and the ability to translate data into actionable insights
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment
- Team player with strong interpersonal skills
Responsibilities
- Product Marketing Manager is key in creating and executing go-to-market strategies and campaigns for generating sales-qualified leads for HealthStream's Scheduling products and services
- This position will report directly to the AVP of Product Marketing with a dotted line to business leaders (VPs, SVPs)
- In addition, you will collaborate with Sales, Product Management, and Customer Service, among others, to facilitate strategic alignment and ensure new business goals are met by demonstrating how HealthStream's Scheduling products deliver value
- Product Marketing Manager plays a leading role in developing, managing, and executing all marketing initiatives, including but not limited to marketing plans, marketing budgets, messaging and positioning, buyer insights, and overall go-to-market strategies
- In addition, this role will collaborate with HealthStream's demand marketing team to execute strategic campaigns that leverage various marketing channels, including email, SEM/SEO, social, advertising, digital initiatives, ABM, content, and webinars
- This role will also drive sales enablement by helping sales nurture leads by creating and managing all sales collateral materials and tools needed to support the sales teams
- You will be responsible for adhering to all HeathStream security policies, procedures, and assigned training
- Create the yearly marketing calendar for the product(s)
- Develop comprehensive go-to-market strategies for new product launches and major updates, ensuring alignment with overall business goals
- Analyze market trends, competitor offerings, and customer needs to inform product positioning and differentiation
- Assist the AVP of Product Marketing in creating positioning and messaging standards for all products and solutions
- Be the subject matter expert about our customer's journey and how to optimize communications to create good experiences
- As a strategic thinker, you should be able to make key decisions on the fly and help solve problems with minimal help
- Collaborate with Product Managers, Sales Associates and cross-functional teams to establish strategic direction and influence key stakeholders
- Leverage digital marketing best practices within your planning and help direct the demand marketing team to maximize fulfillment for all marketing campaigns
- Drive sales enablement by creating sales assets and tools, as well as emphasize how to communicate the value of our products
- Leverage data to gather strategic insights and report results on all marketing campaigns
- Play a key role in the development and execution of marketing initiatives under the direction of the AVP Marketing
- Use business intelligence tools (i.e., Pardot, SalesForce, Google Analytics) to present and review results with senior management, adjust budgets and adapt campaign tactics to optimize the delivery of qualified leads
- Collaborate with the entire marketing department to best leverage HealthStream's assets to benefit these products
- Manage all collateral materials in support of the entire product solution set
- Assist the AVP of Marketing in creating personas and optimizing the customer journey
- Expert at market research and competitive analysis
Benefits
- A collaborative work environment
- Work-from-home flexibility
- A chance to grow your career
- HealthStream offers a comprehensive benefits package to eligible employees, including:
- Medical, Dental and Vision insurance
- Paid Time Off
- Parental Leave
- 401k and Roth
- Flexible Spending Account
- Health Savings Account
- Life Insurance
- Short- and Long-Term Disability
- Medical Bridge Insurance
- Critical Illness Insurance
- Accident Insurance
- Identity Protection
- Pet Insurance
- Employee Assistance Program
- Fitness Reimbursement
Company information
