Bevy
Product Marketing Manager
Birmingham, AL | $50K - $120K
Qualifications
- 3-5 years of relevant marketing experience, with a strong focus on B2B product marketing
- Experience working with enterprise sales teams and managing lead generation
- Passion for crafting a compelling narrative that drives people to action
- Experience building budgets and programs that drive efficient growth
- A strong background in a strategic marketing or product marketing role
- A love of data and ability to analyze a marketing funnel; you can identify and size different growth opportunities and the various ways to meet them
- The ability to think strategically and develop comprehensive, data-driven marketing plans
- The ability to synthesize complex ideas into actionable recommendations for the leadership team
Responsibilities
- This role will be focused on crafting go-to-market plans and customer acquisition strategies that speak to enterprise and consumer brands looking to turn their global community into their most valuable asset
- This role will be focused on go-to-market strategy and sales enablement, working closely with cross functional teams to 1) improve lead generation, 2) increase conversion rates and 3) reduce the sales cycle timeline
- Build and execute our go-to-market strategy around the Bevy virtual community and conference platforms as well as our CMX products
- Develop consumer messaging to clearly and concisely convey the value of our platform features for the sales team and develop sales tools that facilitate the selling process
- Devise new and innovative marketing programs for both lead generation and customer engagement, including account-based marketing strategies and pipeline creation
- Build the product positioning, value proposition, messaging and competitive differentiation
- Understand and report changes to the broader market context including market shifts, competitive threats and new opportunities
- The PMM will have to post on forums, host Webinars, reply on Quora questions and occasionally blog
- The PMM must collaborate consistently with other teams including Product Development, CS and Sales
- Work closely with customers in order to identify pain points, customer insights and write customer success stories
- Analyze the competition and use data to support the ideas we are communicating to our prospects and other team members
- Understand and improve the lifecycle Bevy customers and identify opportunities for growth and optimization
Benefits
- Salary range: $50,000-$120,000 USD
- 51-200 employees
- Software, Technology, Events, Event Management, SaaS, Community, Meetings
- Privately Held
- Palo Alto, California
- Company Specialties:
Community, Event Management, Analytics, Community Events, Software, Engagement, Community Retention, Customer Engagement, and Virtual Events
Company information
Bevy.com is an in-person, virtual and hybrid, conference and community events software platform. Bevy incorporates a variety of tools to plan, promote, and execute virtual and in-person events and is a flexible software solution that can be used to manage and host thousands of different types of community events. Built with enterprise level analytics, integrations and data security, the Bevy platform is used by a range of enterprise, consumer and education teams who want to build, grow and scale a global Customer-to-Customer (C2C) community. Featuring a deep permissions system and webcasting capabilities, community and field marketing teams can empower local brand advocates to build, grow and scale local communities all over the world. Building communities that change the world 🌍, one event at a time.
