ABB
Merchandising Product Manager
Atlanta, GA | $110K - $158K
Qualifications
- Bachelor’s degree or equivalent experience
- Minimum 5 years of technical product management experience in a buy/sell environment
- Experience developing private label strategy
- Ability to identify opportunities for adjacent product categories by understanding end-to-end customer installation process
- Strong analytics skills
- Track record of successful collaboration within a matrixed organization
- Availability to travel 10 - 15%
- Candidates must already have a work authorization that would permit them to work for ABB in the US
Responsibilities
- In this role, you will drive the marketing of the ABB offering to targeted market segments, and managing offering through all of its life cycle phases, according to market needs and Division/Product Group/Business line strategy and targets
- You will also support business results by overseeing all steps of the offering life cycle including procurement, private labeling, launch, go-to-market, maintenance, pricing, and profitability
- Grow existing merchandising portfolio and expand it profitably while maintaining brand equity
- Develop robust pipeline of multi-million-dollar product opportunities by identifying gaps in portfolio, both against competition and new market opportunities
- Collaborate closely with the Product Management team to synchronize with their strategic growth plan
- Embrace ambiguity, as the Product Management team also engages in tactical merchandising resale activities to expand their portfolios while concurrently managing and developing new products for production by ABB
- Be an excellent team player, a product expert, and a reliable strategic collaborator
- Partner with Market Development Managers, Marketing, Sales, and Sales Application Engineers to align with the overall Product Management strategy
- Contribute to development of new portfolios by leading customer need and value analysis, planning the roadmap to create maximum value, follow-up of offering portfolio performance
- Understand and define current market segmentation and related offering positioning including relevant regulations and standards e.g., UL listing, Buy America program, etc. (both external and ABB internal)
- Analyze risks/benefits of global sourcing partnership with regards to cost, tariffs, product quality, shipping speed, vendor capacity, etc
- Define and track performance metrics, plan appropriate measures (e.g. enhancements, cost reductions, phase-outs) to maximize market penetration and profitability, and recommend obsolescence for under-performing products that do not align with ABB’s strategic vision
- Present well-articulated plan to bring new products into the portfolio based on market research, robust voice of customer, and competitor review
- Initiate and drive product marketing and launch plan strategy in coordination with the Marketing & Sales to ensure best market coverage
- Employ a continuous improvement mindset for increasing process efficiency and speed to market while maintaining rigorous quality standards and comprehensive research
Benefits
- Retirement plan
- Life insurance
- Disability insurance
- Healthcare plan
- Wellbeing program
Company information
