Wistia
Senior Product Marketing Manager
Remote | $82K - $187K
- This a Full Remote job, the offer is available from: United Kingdom, Idaho (USA) " Wistia is looking for a Senior Product Marketing Manager to own product marketing efforts for our core video hosting capabilities. In this dynamic role, you will develop product positioning, lead product launches and work collaboratively with cross-functional teams across product, marketing, sales, and customer success to drive increased sales and accelerate user adoption, with a particular focus on our video hosting and vPaaS (Video Platform as a Service) offerings. We're seeking a candidate with outstanding storytelling skills, a track record of successfully managing highly cross-functional projects, and a solid understanding of developer marketing. If you're ready to make a significant impact in the video hosting industry, we encourage you to apply and be part of our team! Key Responsibilities: • Shape Wistia's Market Impact: Collaborate closely with our Product team to craft compelling... positioning and value propositions for Wistia's video hosting features (this includes our core player as well as content management and organization tools). Educate our internal stakeholders, prospects, and customers on the critical problems we address, the use cases we support, and the unique differentiation that sets us apart. • Lead the Way in Go-To-Market: Drive the success of Wistia's video hosting features by developing and executing comprehensive go-to-market strategies. Take charge of all aspects of launch planning, from product naming and positioning to powerful messaging, launch strategy, and the enablement of our sales and customer service teams. Develop compelling use cases and deliver impactful customer communications. • Foster Innovation: Embrace a culture of continuous innovation in product marketing. Regularly introduce fresh approaches and forward-thinking recommendations. Establish processes and programs that elevate the performance of the PMM team, ensuring that we remain at the forefront of our industry. • Masterful Relationship Building: Cultivate and maintain productive relationships across all departments at Wistia. Establish yourself as an expert, both internally and externally, providing valuable insights and expertise to drive the success of our video hosting capabilities. • Cross-Functional Leadership: Collaborate seamlessly across departments, engaging with senior-level stakeholders to tackle complex challenges. Lead through influence, displaying a strong ability to take the reins with minimal supervision, ensuring that our objectives are achieved effectively and efficiently. Qualifications: • With a 3+ year track record in product marketing or a product-focused role, you've played a direct role in shaping business outcomes. Your expertise shines in crafting product positioning and launch strategies that make a tangible impact. • Your history is more than just cross-functional cooperation; you've taken the lead in assembling and guiding cross-functional teams to drive successful go-to-market initiatives. • You're a natural storyteller, rooted in a customer-centric approach to marketing, ensuring that your message resonates and connects with the audience. • You’ve got experience marketing to developers or more technical marketing personas. • Your project management skills are a standout, characterized by your ability to clearly communicate project timelines, assign responsibilities, and provide status updates. • As a persuasive communicator, you're equally at ease presenting to executives, both internally and externally, and your writing skills are top-notch. Working at Wistia: We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!). We know the biggest investment we can make is in our employees, so we provide: • A great compensation package • 401k with 3% company contribution, regardless of whether you contribute • Profit Sharing • Stock Options • Flexible hours • Fully paid healthcare coverage for you and your family (including vision & dental) and a healthcare FSA • Up to 16 weeks paid family leave • Unlimited & untracked vacation and sick leave • Personal budget for learning & development • Transportation subsidies Location/Remote Opportunities We have a beautiful office in Cambridge, MA, but we are a hybrid workplace. This means permanently remote applicants will be considered, but we'll prioritize local applicants, those willing to relocate, or those within 3 hours of EST. Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. "This offer from "Wistia" has been enriched by Jobgether and got a 77% flex score
- 51-200 employees
- Advertising, Software, Information Technology, Marketing, Technology, Marketing & Advertising, Education, Computer Software, Internet, Information Technology and Services
- Privately Held
- Founded: 2006
- Last round: Debt financing
- Last round: US$ 17.0M
- Cambridge, Massachusetts
- Company Specialties:
video hosting, video management, video analytics, video marketing, marketing, video tutorials, podcasting, podcast hosting, podcast tutorials, brand affinity marketing, and podcast analytics
Company information
At Wistia, we're on a mission to help every business thrive with video. With our complete video marketing platform, you can create, host, market, and measure the impact of video in your marketing programs in one place. Built by humans, for humans, Wistia can seamlessly fit into your existing workflows to help you boost marketing efforts and engage your prospects and customers in meaningful ways. Wistia helps you: + Make sure your content is resonating! Our real-time marketing data and insights can drive an agile content strategy. + Create an experience that is always on-brand. Customers will always know who you are using our customizable, professional video player. + Collaborate with video marketing experts like you! We know the challenges marketing teams face with video, and we’re here to help. Get access to training, guidance, playbooks, and a super helpful team of humans for support. We’re here to make your job easier. To learn more about how we can help your business grow with video, visit our site: www.wistia.com. If you're interested in joining our team, we want to hear from you! We work hard to bring together people from a wide variety of backgrounds and identities, all with the goal of building more inclusive, more useful, and more impactful products and experiences. Get in touch, here: www.wistia.com/jobs.
