Nestlé
Senior Brand Marketing Manager - Coffee
Solon, OH | $114K - $155K
Qualifications
- 6-10+ years progressive experience in product/brand management
- 5-10+ years project leadership experience in matrixed environment
- Professional experience should include customer marketing, product management and/or brand management, working in cross functional teams, having P&L management
- Highly developed analytical and problem-solving skills that leverage quantitative and qualitative information sources
- Strategic thinking and sound judgment in execution of activities
- Advanced Microsoft Office skills, especially Excel and PowerPoint
- Ability to effectively communicate with all levels of the organization, particularly with Senior Leadership, both written and verbal communication
Responsibilities
- The Senior Brand Marketing Manager contributes to Beverage out of home marketing success by leading the development of brand management, innovation, and marketing activities for the NESCAFE brand in our solutions and standard portfolio within the Nestle Professional
- As a Senior Brand Manager, you will develop strategic assessments for the coffee category and leads the business against operating plans and budgets to achieve financial and business objectives
- Leadership - Setting goals for the work group, developing organizational capability, and modeling how we work together
- Works cross-functionally, builds the brand and achieve financial objectives
- Leads and/or oversees day to day management of brand activity including forecasting; budget tracking; shipment and consumption analysis; marketing plan execution and program tracking
- Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs
- Initiate necessary research to gain category, channel and operator insights to drive development, innovation and renovation of product and solution portfolio
- Develop, manage and grow a hot beverage solutions and standard portfolio, including introduction of new beverage products and beverage solutions to address foodservice channel and operator needs
- Oversee the initiation, development and execution of marketing and sales programs in support of current and new product and hot beverage dispenser solutions
- Recommend annual marketing plan, priorities, and budgets as part of the yearly planning process
- Analyze market dynamics and adjust business strategies as necessary
- Communicate effectively to the organization about programs, initiatives, priorities, and results
- Manage the business/category/solution P&L to ensure profit targets are met
- Development of communication plan and creative concepts including media, sales materials, merchandising, websites, etc
- Develop structure and content of high-performance coffee training
- Execution of training initiatives including development of materials and presentation
- 10,001+ employees
- Retail, Food & Beverage, Consumer Goods, Healthcare, Food and Beverage, Beverages, Packaged Foods, Confectionery, Food Products, Agricultural Products
- Public Company
- Vevey
- Company Specialties:
Coffee and beverages, Dairy, Confectionary, Culinary and frozen food, Ice Cream, Infant nutrition, Healthcare nutrition, Out of home F&B solutions, and Petcare
Company information
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules
