Abbott Laboratories
Global Product Manager
Austin, TX | $95K - $190K
Qualifications
- Bachelor’s degree
- Minimum of 5 years in medical device product marketing or combination of education and related work experience
- Strong written and verbal communication capabilities required
- Willing to travel 30%, including extended overnight and global (as the pandemic permits)
- Must be proactive and results oriented
- Proficiency with Microsoft Office suite of applications
- Demonstrated leadership, strategic thinking, and analytical skills
- Estimated travel: 30%, including global travel
Responsibilities
- This individual will be responsible for leading the cross-functional groups in all aspects of a product portfolio, including positioning, messaging, marketing strategy, pricing and reimbursement strategy, account and customer segmentation and targeting strategy, podium and publication strategy, and working with professional education to create sales and physician training plans
- In addition, developing annual marketing plans and coordinating their successful implementation with the geography teams will be a critical step in the success of this leader
- This role will help grow the long-term sales, profit, and market share position for assigned and overall product portfolio
- Lead new product and campaign launches
- Diagnose and analyze brand, market and competitors
- Develop annual marketing plans to grow product sales, profit, and share
- Work closely with U.S. commercial team to ensure sales and marketing alignment and sales execution to marketing plans
- Forecast product demand and sales that lead to quarterly financial planning
- Monitor competitor activities and strategy and execute on competitive marketing timely
- Collaborate with education team to develop, implement, and update product training to sales force on an ongoing basis
- Work with cross-functional teams in developing product/campaign launch plan and key milestones
- Identify product positioning and messaging that reflect the product’s value proposition with marketing communication team
- Collaborates with market intelligence team in conducting market research for product positioning and pricing strategy
- Identify market entry strategy with reimbursement team
- Develop podium and publication plan with clinical team
- Create market develop plan with geography marketing teams
- Work with education team in developing field and physician training plans and ensuring optimal training execution
- Create and align on the go-to-market strategy with commercial organization, including key performance indicators, segmentation, and account/customer targeting
- Forecast launch demand to ensure adequate product supply
- Develop KOL strategy and physician champions for the product
- Collaborate with Public Affairs in deciding and executing appropriate media communications
- Track and report launch progress to senior leadership and key stakeholders regularly
- Manage downstream product marketing for the U.S. market in addition to providing global marketing guidance and support to OUS geographies
Benefits
- Training and career development, with onboarding programs for new employees and tuition assistance
- Financial security through competitive compensation, incentives and retirement plans
- Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
- Paid time off
- 401(k) retirement savings with a generous company match
- The stability of a company with a record of strong financial performance and history of being actively involved in local communities
- The base pay for this position is $95,000.00 – $190,000.00
- In specific locations, the pay range may vary from the range posted
Company information
