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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Salesforce, our Product Marketers craft inspirational stories and deliver ground-breaking product events and demos to people around the world. We develop product messaging and positioning, go-to-market programs, campaigns, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates trials, sales pipeline, and ultimately, new customers. Sales Cloud is the world’s leading CRM application one of our largest businesses at Salesforce. This key role on the Sales Cloud Product Marketing team will partner with our sales, product, and enablement teams to generate and drive pipeline for the Sales Cloud businesses at Salesforce.

If you are passionate about driving growth through partnership with sales, this role is for you! In this end-to-end Product Marketing role — aimed at our internal audiences — you will do research to understand seller pain points, adjust messaging to resonate with our internal audiences, and kick off internal campaigns and programs that drive full-funnel awareness to action. You will work closely with the Sales Cloud product and marketing teams to develop and communicate these marketing initiatives to sellers, and ensure excellence across sales assets to empower the field to build and mature sales pipeline, and close deals.

Position Responsibilities

Seller Comms & Activations

Manage Sales Cloud sales and enablement programs to bring product messages to our sales teams, instruct on how to sell the product, and create campaigns to drive pipeline
Help design the quarterly core seller communications email calendar with topics, CTAs, and selling resources
Partner with product marketing and product teams to write copy for weekly seller emails

Seller Tools & Enablement

Partner with sales and identify top-performing sales assets to inform the market needs
Design, develop, and execute solutions to ensure excellence across our portfolio of seller assets
Manage Sales Cloud go-to-market operational activities. Design and implement self-serve hubs of sales resources for the field, such as owning and updating marketing resources docs, moderating communication channels, and updating sales plays and customer references
Help design Sales Cloud product certifications for the field

Minimum Qualifications

5-7+ years of experience in product marketing, industry marketing, or corporate marketing
Proven track record of developing compelling messaging/positioning and content for sales teams & customers
Some sales background and/or direct exposure to sales (sales operations, strategy, enablement, etc.)
Clear written & verbal communicator who can represent Salesforce offerings to sales teams & customers/prospects
Excellent writing skills, visual slide design, organizational acumen, and attention to detail
Drive hands-on tactical execution
Pick up and lead new projects even in the face of ambiguity
Direct experience working alongside demand gen, content, creative, and sales teams
Strong collaborator with willingness & drive to help teammates to succeed with a high energy, charismatic, creative and “get it done” mentality.
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)

Bonus Skills

MBA or Advanced Business Degree
Experience working with cloud-based marketing tools is preferred
Experience in executive communications
Experience developing compelling messaging/positioning and content for sales teams & customers
Experience with Salesforce technologies, either as a customer or partner

Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Colorado-based roles, the base salary hiring range for this position is $109,400 to $150,500.

For Washington-based roles, the base salary hiring range for this position is $120,300 to $165,500.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.