Who We Are

SolidRoots is a family-run game design studio and division of Spin Master, Inc. Our mission is to create unique products and content that bring people together. We want your friends to become your family and your family to become your friends. Why? Because the world is better when we are together having fun.

About The Position

This position drives the marketing efforts for all SolidRoots games. The marketing manager is responsible for developing and executing marketing strategies to promote all our games, increase brand awareness, and drive sales. The position works closely with the brand manager, marketing specialist, and product development team to ensure the successful launch and sustained success of SolidRoots games. The marketing manager oversees social media management, content creation, and product marketing assets and ensures the consistency of the SolidRoots brand and games.

Key Responsibilities

Marketing Strategy: Support the development and execution of a comprehensive marketing strategy for games sold at Mass market. That includes but is not limited to, product activation campaigns, paid ads, influencers, and brand partnerships.
Product Launch: Coordinate and oversee product launches, including planning and executing promotional campaigns, building anticipation, and generating buzz around new game releases.
Brand Awareness: Implement ideas to increase brand awareness of SolidRoots
Content Creation: Ensure all products have marketing assets, which include product photography, lifestyle, tutorials, and promotional videos. Oversee content creation and ensure it is engaging and consistent with our branding. Examples include but are not limited to blog posts, videos, social media posts, and newsletters.
Community Engagement: Cultivate relationships with influencers, online communities, and key opinion leaders to promote our games and gather customer feedback.
Market Research: Stay informed about industry trends, competitive products, and customer preferences to make data-driven marketing decisions.
Analytics and Reporting: Monitor and report the performance of marketing campaigns, using data and metrics to adjust strategies and tactics for continuous improvement.

Requirements

Bachelor'sDegreeorequivalentprofessionalexperienceinPublicRelationsandadvertising, Marketing, Design, or Multimedia Communication. MBA is preferred.
Results-oriented,Creative,HighlyOrganized,Achiever,Independent
Photography&PhotoEditing,VideoEditing
Strongwrittenandverbalcommunication