Product Manager

About Us

Appvion is a pioneer in the specialty and high-performance coatings market, based in Appleton, Wisconsin. Appvion’s high performance coating solutions are applied to a wide variety of flexible substrates, including products from an FDA-compliant facility. Primary product offerings include direct thermal labels and film solutions as well as renewable, fiber-based consumer and industrial packaging solutions. Visit

appvion.com

to learn more.

As a premier employer of choice, distinguished by the Fox Cities Chamber of Commerce Employee Friendly Workplace certification, our success is rooted in our people. We are committed to promoting work/life balance and integration by investing significantly in employee-friendly policies and practices. It’s no wonder many of our employees have been with us for a long time. Whether you are looking to start, make a change, or advance your career, find your path at Appvion, and leave your mark on the world.

Position Summary

The Product Manager is responsible for developing and driving execution of product strategies for the achievement of long-term goals and short-term business plans for the company. Responsible for product life-cycle management to increase sales and profitability of the business to drive sustainable growth.

The successful individual will be part of an existing team that will include product development resources, as well as marketing personnel who will assist with go-to-market strategy and implementation. This individual will be responsible for the growth and market performance of the assigned product categories.

Location: 825 E Wisconsin Ave, Appleton, WI 54911

Schedule: Monday through Friday, Hybrid - In office 3 to 4 days per week

Key Responsibilities

Product Vision and Strategy – Develop and execute strategic growth plans for assigned product categories to grow the business.
Market Research and Analysis – Perform market research to define market size, growth, and industry trends, including pricing, competition, and opportunity to position products to win in the market while maximizing margin potential.
Product Lifecycle Management – Manage products through the entire product lifecycle, optimizing profitability and growth through cost reductions and pricing strategies; Manage product exits/retirements strategically; Develop product roadmaps for long-term growth.
Voice of the Customer Intelligence – Investigate and understand customer and market expectations; define product strategy that meets expectations of customers, sales, and the company.
Data Collection and Product Analytics – Evaluate and report on product performance, sales volume, margins, and market share.
Cross-Functional Team Leadership – Develop strong working relationships with Sales, Marketing, Customer Service, Accounting and Operations to promote growth, efficiency, and profitability of product category.

Qualifications

Bachelor’s degree required; MBA strongly preferred
8-10 years of relevant experience in Product Management
3+ years of experience managing a product’s P&L
Cross-functional collaboration and leadership skills, with the ability to make critical decisions and influence others.
Creative problem-solver, with ability to work independently and drive for results
Strong quantitative and analytical skills

What We Offer You

Benefits are the game changer! We value our employee’s health and happiness by providing new hires benefit eligibility on the 1st of the month following date of hire. Our benefits may include:

Competitive medical, dental, life, AD&D, 401(k), and vision insurance plans.
24/7 onsite fitness center, free of charge.
Generous annual time off allotment, including vacation, parental leave, paid volunteer time, sick or emergency time, and 12 holidays.
Tuition reimbursement (up to $5,250 per year), scholarships for dependents, monthly cell phone reimbursement, and annual steel toe and prescription safety glasses reimbursement.

A post offer, pre-employment background check and drug screen is required.

Appvion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. If you need assistance or an accommodation due to a disability, you may contact human resources at

recruiter@appvion.com