Great people make great properties. As a shopping center developer of some of the nation’s best real estate in top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding, and balanced career.

The Position on our Team:

Washington Square is seeking a dynamic experienced and creative professional to manage the marketing program for its premier shopping centers. The Marketing Manager is responsible for directing and fulfilling the overall marketing strategy and brand execution to key audiences: retailers, shoppers, community, media, investors, and property team. This includes, but is not limited to: Strategic planning, budget management, tenant relations, sponsorship, hyper-local programming, social media, advertising and promotions, tourism, media, government and community relations. In all efforts, the Marketing Manager will embrace and demonstrate Macerich Core Values and partner with the property team to increase the bottom-line profitability of the shopping center.

This position is full-time, in-person in the Management Office at Washington Square.

In This Role, You Will:

Marketing

Establish and maintain positive alliances with tenants to understand their business in order to maximize sales productivity and success.
Develop a strong partnership with Leasing to provide information and resources that shape merchandising at the property.
Partner with Property Team to consistently enhance the shopping experience for guests.
In collaboration with the property team, develop and implement a Common Area Business Plan (CABP) that increases NOI via strategic partnerships and business development opportunities.
Show fiscal responsibility in planning and executing all marketing efforts, and in any use of Macerich and investors' funds.
Maximize all marketing programs, events, promotions, and advertising and ensure that programs reflect the Macerich standard of quality.
Implement brand shared advertising campaigns, as well as niche advertising that reflect brand standards.
Manage and evaluate effectiveness and value of media vehicles (traditional and non-traditional) used to deliver advertising and sales promotion messages.
Effectively communicate Marketing programs through approved collateral vehicles, adopting brand standards for all on-mall applications.
Effectively utilize, grow, and analyze e-marketing and social media efforts to engage the center customer.
Support and enhance company-wide cause branding initiatives at the property level.
Establish strong relationships with local non-profit organizations that help fulfill company and property community goals.
Identify and foster relationships with government agencies, economic development organizations and other civic groups in order to be an active, informed community leader.
Establish and foster relationships with local media that positively impact perceptions of the property.
Monitor, measure, and report property status to the AVP, Marketing.
Build into all marketing programs measurable objectives that evaluate return on investment and bottom-line profitability to our stakeholders.
Utilize market research to develop and implement a strategic business plan that increases the value of the shopping center.
Prepare for and actively participate in team property visits with senior executives.
All other duties as assigned.

Business Development

Actively solicit and negotiate advertising, event, and property sponsorship agreements with appropriate approvals.
Ensure Business Development income projections per the forecast process are being met.
Keep abreast of competitive Business Development trends in the industry/region.
Promote the identity of the Business Development program and create awareness of other Macerich properties in the region.
Develop revenues through ancillary media sales targeting tenants and local businesses.
Assist in the implementation and activation of Business Development events, partnerships, and sponsorships.
All other duties as assigned.

What You Bring to Macerich:

Required:

Bachelor's Degree required.
Minimum of 5 years in retail, marketing and/or shopping center experience.
Comprehensive understanding of business development, marketing, and merchandising techniques.
Strong interpersonal and sales skills.
Flexibility in the work schedule, as needed.
All applicants must be able to perform the essential functions of the position, including corresponding core job requirements, with or without a reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities (and others in accordance with applicable law) to perform the essential functions of the job, consistent with applicable laws and Company policy.

Why You’ll Love Working with Us:

We know our people make us who we are, and we take pride in recruiting and retaining the best and brightest employees from all backgrounds. We recognize the value of strengthening our workforce with diverse thoughts, voices, ideas, and people. This makes our company a rewarding and energizing environment to work in.

As an employee with Macerich, you will also benefit from the following:

Best-in-class benefits with affordable employee contribution levels.
Hybrid work schedule with the ability to work remotely two days per week.
Annual paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually.
Savings accounts for your future through 401K and Health Savings Accounts.
Participation in the Company stock program at a discount.
24 paid volunteer hours annually and employer charitable match benefit.
A sense of belonging fostered by wellness, satisfaction, diversity, and inclusion.

Why Macerich

We create places where people come together. Macerich is reinventing the retail experience bringing together the best of shopping, dining, office, multifamily and experiences to meet the needs of the communities we serve. With 44 properties in some of the most vibrant, bustling cities across the country from New York to California, Macerich is setting the bar for transforming retail real estate into our vision for Regional Town Centers for everyone.

Our Culture of Belonging

At Macerich, we prioritize diversity, inclusivity, and equity, benefiting our employees, workplaces, and communities. We actively seek talented individuals from diverse backgrounds, recognizing the strength it brings. Our goal is to create a thriving, respectful environment that celebrates uniqueness and fosters learning. We are proud of our practices promoting equal employment and advancement opportunities. Macerich welcomes all qualified applicants, regardless of protected characteristics. For further details, refer to our Anti-Harassment, Discrimination, and Retaliation Policy. We provide reasonable accommodations for individuals with disabilities. Contact our People team for assistance.

We strive to be leaders in our industry by operating properties that prioritize responsible stewardship of our resources for the benefit of our tenants, guests, investors, employees, communities, industry partners and the planet. We are also committed to creating a diverse, inclusive, and equitable workplace where all employees can thrive. By prioritizing and investing in our employees, we create value for our workplaces and Regional Town Centers, as well as the communities we serve.

Experience

Preferred

5 year(s): Marketing, Retail, or Shopping Center Experience

Education

Preferred

Bachelors or better