Position Overview

The Senior Account Executive will be responsible for ensuring the local success of Client(s) DMA-level media buys. The primary responsibilities will be stewarding with the agency media planning and buying team on planning, executing, communicating, and measuring custom media strategies. Additionally, this role will serve as the key contact for franchisee Market Reps, collaborate closely with the agency media team, and partner with the Client(s) Marketing team.

Responsibilities

Provide local marketing support by developing and implementing, in partnership with Client(s) media AOR, custom DMA-level media strategies for ~30-40 Client(s) markets with a goal of maximizing the effectiveness of marketing spend of all media channels.
Serve as the main point of contact for ~30-40 Market Reps to plan and execute media plans.
Play a lead role in presenting media strategy to franchisees.
Manage local media strategy development, implementation, agency partnership, and franchisee communication.
Partner with Client(s)’ Marketing team and creative agency to fulfill creative asset needs for media buys.
Manage plan revisions and approvals to ensure timely execution of media for all DMA-level plans.
Provide launch reports, media flowcharts, and other key documents to the Market Rep via email.
Manage media budgets and work directly with Client(s) Marketing Coordinator on payment needs.
Work with agency media team to prepare and communicate quarterly and bi-annual media reporting, and media optimizations to Market Rep via email and/or conference call.
Provide ongoing support to Market Reps in developing marketing strategies, as well as providing general consultative support for tactical and strategic decision-making.
Collaborate with the media team to develop and provide regular market-wide plan details, billing, and reporting resources for the Client(s) Marketing team.
Provide ongoing communication with the Client(s) Marketing team and franchisee network.

Deliverables

90% ownership of franchise relationships with Market Reps
Weekly meeting with Client(s)’ Sr. Media Manager
Shared ownership with agency media team of media plans across market-wide buys
Quarterly reporting of market-wide buys
Participation in Client(s) EC & council meeting attendance as needed
Key plan and reporting documents

Qualifications

Degree in Marketing, Business, Advertising, or related field
5+ years minimum business-to-consumer experience with an emphasis on tactical marketing
Must possess a commercial mindset, analytical curiosity, and have a high level of business maturity
Strong written & verbal communication skills

Must have a high level of integrity and ability to remain objective.
Ability to prioritize tasks and stay organized in a fast-paced environment.

Ability to diplomatically work with internal and external partners
Competence with Microsoft Office Applications, Google Docs, and online collaboration tools
Ability to work cross-functionally
Franchise experience is a plus!

This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. The [company] is an Equal Opportunity Employer.