Why Charlie Health?

Young people across the country need our help. The sad reality is that a mental health crisis has taken hold of our most vulnerable population—leading to record levels of depression, anxiety, substance abuse, and self-harm. From Manhattan to Montana, this reality is compounded by issues of access, both geographic and financial. The mental health landscape is systemically broken, and our young people are suffering as a result.

Charlie Health has set out on a mission to reimagine how high acuity care is delivered to young people and families in crisis. Our initial offering is a virtual intensive outpatient program, which places peers with similar mental health experiences and goals into customized virtual groups. Our team of masters-level clinicians lead groups multiple times per week to deliver a higher level of care.

Our goal is to help young people and families heal together. Through a combination of exceptional medical and psychological care, engaged community partnerships, and best-in-class technology, we provide an unparalleled approach to recovery support that serves individual needs in an integrated way. Join us in our mission to ensure that every young person—regardless of location or socioeconomic status—can get the care that they deserve.

About the Role

As a member of the Marketing team, the Content Marketing Associate will play an integral role in how we connect to and engage with the audiences of Charlie Health. The Content Marketing Associate will be responsible for creating and optimizing content across Charlie Health’s marketing channels to support our goals of brand awareness, engagement, relatability, and client admissions and attendance. As an early member of the content team, the Content Marketing Associate will be given a high level of autonomy and responsibility to help define the future of content at Charlie Health and will be expected to apply a high level of initiative and accountability in their contribution to Charlie Health’s success.

At Charlie Health, our team is composed of passionate, forward-thinking professionals eager to take on the challenge of the mental health crisis and play a formative role in providing life-saving solutions. We are looking for a candidate who is inspired by our mission and excited by the opportunity to build a business that will impact millions of lives in a profound way.

Responsibilities

Research, ideate, and generate written content for our website, blog, PR, and social media platforms
Partner with freelance writers and designers and assign, review, and edit website content across mediums
Project manage internal content requests, reviewing and executing content deliverables and assigning out to relevant team members where appropriate
Copy edit marketing materials across all channels both internally and externally
Work cross-functionally with our Clinical and Research teams to ensure our content is medically sound and supports our research and outcomes initiatives
Evaluate results of our content marketing program and track key KPIs such as web traffic and time on page
Utilize tools such as SEO optimization tools and AI tools to generate and evaluate content where appropriate
Stay up to date on industry news, medical research, and competitive trends to inform the strategic plan

Requirements

Bachelor’s degree in Communications, Journalism, Public Relations, Media Studies, Marketing, or related field
2-6 years of experience in content marketing, with proven success in creating and distributing written and/or multimedia content
Located in NYC and actively working in content marketing
Proven project management skills with experience generating content end-to-end
Strong writing and editing skills
Ability to work well under pressure, and to respond flexibly and resourcefully to workload fluctuations, demonstrating initiative and problem-solving skills
Strong communication and collaboration skills. Experience creating relationships and processes to solicit cross-functional input and expertise for use in content marketing (e.g. experts, freelancers, influencers, ghost-written content)
Experience inputting and editing content into a CMS is preferred
Working knowledge of mental health is desired
General SEO knowledge is a plus
Work authorized in the United States and native or bilingual English proficiency

Perks

Our mentality is to find the best, attract the best, and pay the best talent—which is why we prioritize quality over quantity of hires. While we offer zero-stress medical, dental, and vision coverage, competitive salaries, and a generous PTO policy, we're way more excited to tell you about a few "perks” that are unique to Charlie Health. We’ve spent time thinking through what it means to be a mental health company and how we can better align these additional perks with our mission and values.

First and foremost, we believe that no one should ever have to compromise on their mental or physical health. This is why we offer a monthly wellness stipend for the mindfulness, talk therapy, nutrition, or fitness app or program of your choice (Headspace, TalkSpace, Noom, Peloton, gym membership, etc.). We also offer complimentary yoga sessions for you and your loved ones that are hosted by one of our licensed instructors. Our team is big on self-care, and we are committed to helping our employees live happy and healthy lives.

We also want you to live and see our mission in action. We encourage every employee—regardless of department—to shadow our vIOP sessions once per month. And while it’s motivating to experience the care that we provide to patients, we also want to collectively celebrate their successes. This is why we host quarterly events to recognize alumni of our program and bring together patients and team members around shared experiences. Whether it be through a cooking class, a magic show, a comedy act, or a virtual talent competition, we want to uplift our patients and teammates, together.

Additional Information

The expected base pay for this role will be between $75,000 and $85,000 per year at the commencement of employment. However, base pay will be determined on an individualized basis and will be impacted by location and years of experience. Further, base pay is only part of the total compensation package, which, depending on the position, may also include commission earnings, incentive compensation, discretionary bonuses, other short and long-term incentive packages, and other Charlie Health-sponsored benefits.

So—what do you think?

If you’ve made it this far, well, we’re excited to meet you too. Just one more thing that we want you to remember: we pride ourselves on our meritocratic, performance-driven culture. There are lives on the line, and we have young people to save. There’s no room for complacency. Your scope of responsibility and opportunity to make a difference will be uncapped at Charlie Health, but we need your commitment that you will work tirelessly for our patients, parents, and partners. At the end of day, our team is committed to helping you succeed at Charlie Health because when you succeed, our patients succeed, and we get one step closer to solving the mental health crisis. We’re hopeful that this role will give you the experience to go and do whatever you want in life but the fulfillment to make you never want to leave our team. We look forward to solving the mental health crisis, together.

Please do not call our public clinical admissions line in regards to this or any other job posting.

Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals.

At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people.

Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.