About Cirkul, Inc.

Cirkul Inc. is a venture-backed, direct-to-consumer startup company that develops transformational hydration products that reimagine how flavored beverages are created, personalized, and enjoyed at home and on the go. You may have read about us going viral on TikTok or our latest funding round which valued us at over $1B (https://www.bloomberg.com/news/articles/2022-06-13/cirkul-water-becomes-tiktok-famous-now-valued-at-1-billion)

Overview

Cirkul is a rapidly growing beverage technology company (Avg. Revenue CAGR of >150% over the past 4 years). We're seeking a growth-focused marketer with media planning, analytics, and ecommerce experience to manage performance marketing channels and agency relationships.

As Growth Marketing Manager , you’ll be an integral piece of our growth team, supporting and running acquisition campaigns across multiple channels and partners, particularly in non-digital channels like TV and Audio. You’ll be responsible for optimizing particular pieces of our media mix to drive business results on both our ecommerce/DTC side and in brick and mortar retail. You’ll work closely with our VP of Growth, Paid Advertising lead, and other marketing and creative stakeholders to continuously improve and evolve our media mix.

Responsibilities:

Work closely with VP of Growth and other channel leads to develop, execute, analyze, and optimize Cirkul’s performance marketing approach across channels and medium
Own and manage agency and media buying relationships surrounding TV and other channels
Dig deep into analytics of advertising campaigns and make optimizations for efficiency and scale of overall program
Work in tandem with digital channel leads (paid social, paid search, Influencer, email, etc.) to maximize effectiveness acquisition marketing program
Design and implement frequent experiments across campaigns and channels
Collaborate with cross-channel marketing teams to contribute to Cirkul’s holistic media mix strategy
Serve as a thought leader within the greater marketing team for knowledge sharing of industry trends and best practices
Train and educate junior members of the team on growth marketing skills and strategies

Qualifications & Skills:

3-4 years of performance marketing background with a deep understanding of and direct response tactics and strategies for consumer brands
Experience with media agency management
Familiarity with direct media buying on traditional channels is a plus
Ability to pull and analyze complex data using Excel and other analytics tools
Eager to test into new advertising channels
Strong understanding of attribution, incrementality, and media mix optimization
Experience with brands that have an online DTC presence and a retail presence is a plus
History of success with creative problem solving and staying nimble in ever-changing environments
Strong commitment to rapid experimentation and growth-hacking mindset.
Familiarity with A/B testing best practices and tools like Google Optimize
Impeccable attention to detail
Strong written and verbal communication skills
Solution-oriented mindset
Ability to be an individual contributor and a valuable team player
Ability to balance high-level strategy with hands-on execution
Familiarity with analytical platforms such as Google Analytics or Amplitude
Familiarity with BI tools and visualization
Bachelor's degree

The successful candidate must be prepared to relocate if necessary to work out of the Watertown, MA office.

A Little More About Cirkul

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water. The company has developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 99% and uses 84% less plastic. Cirkul offers its customers over 50 unique flavors, all with no sugar, zero calories, zero carbs, no artificial colors or flavors, and a range of functional enhancements. Hundreds of thousands of consumers are using Cirkul to transition away from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives. The company is growing at a tremendous pace, is consistently profitable, and is backed by world class investors.

Cirkul, Inc. is an Equal Opportunity Employer. We believe in hiring a diverse workforce and are committed to sustaining an equitable and inclusive, people-first environment. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents.